Core Values: Benefiting the People and Doing Business based on Virtue

Corporate Vision: Becoming a Globally Influential Integrated Financial Services Group

Corporate Mission: Creating and Sharing Value

Business Philosophy: Sincerity and Faithfulness

Management Concepts: Honesty, Learning, Responsibility, Practicality, Strictness, Diligence, Harmony, Excellence, and Compliance

Brand Slogan: Benefiting the People and Doing Business based on Virtue

Marketing slogan: Promoting Life Value Together

[Benefiting the People and Doing Business based on Virtue]

Our business goal is to "benefit the people". The company aims to benefit itself as well as its customers, employees, companies, shareholders, and society at large. This is our ultimate goal.

Our code of conduct is to "do business based on virtue". "Virtue" refers to our love and compassion for all people and things in the world. “Virtue” is the foundation of a happy life and harmonious society. FunDe Sino Life bases its business on “virtue” and wins customers through “virtue”. These principles have gained a great deal of public faith and our employees take pride in them.

[Sincerity and Faithfulness]

Sincerity is the lifeblood of the insurance industry. FunDe Sino Life adheres to value of sincerity and faithfulness and takes credibility and trustworthiness as our central business standards.

[Improving the Value of Life Together]

The company views its customers as its most precious assets and provides its customers with advanced products, sincere and professional services, insurance protection, and wealth management services to create greater value in their lives. The company improves the asset value of its shareholder through stable operations, professional management, reliable capital returns, and long-term asset appreciation. The company promotes staff growth and creates added value for their lives through clear career planning, vocational training, fair assessment and incentives, attractive salaries and bonuses, and a first-rate corporate culture. The company contributes to society and improves its social value through its strong sense of social responsibility.